Whether you’re a first-time exhibitor or upgrading to a larger presence, understanding booth structures and layout possibilities ensures you get the best return on your trade show investment.
Explore Trade Show Booth Types
Trade show booths come in various styles, each offering unique advantages. The right type depends on your brand story, product needs, and marketing objectives.
Inline Booths (Linear Booths)
Inline booths are arranged in a straight line alongside neighboring exhibitors. They are ideal for brands looking for a clean, compact, and cost-effective presence.
- Standard sizes: 10x10, 10x20
- Best for: Product displays, demos, startups, and focused branding
- Benefits: Budget-friendly, easy setup, simple traffic flow
Corner Booths
Placed at the end of an aisle, corner booths provide exposure from two sides, increasing visibility without increasing booth size.
- Standard sizes: 10x10, 10x20
- Benefits: Higher visibility, better attendee flow, accessible open layout
Peninsula Booths
Peninsula booths are open on three sides, typically attached to a larger booth layout behind them.
- Standard sizes: 20x20 and larger
- Best for: Brands attracting heavy foot traffic, open concept displays
- Benefits: Large signage, increased walk-through space, flexible layout
Split Island Booths
These booths share a back wall with another exhibitor, but remain open on three sides. They allow you to maintain a premium feel without the cost of a full island booth.
- Sizes: 20x20+
- Benefits: High exposure, multi-angle visibility, efficient space usage
Island Booths
Island booths are completely open on all four sides and are considered the most premium exhibit type.
- Standard sizes: 20x20, 20x30, 30x30, 40x40
- Best for: Brands that want maximum visibility, product showcases, immersive experiences
- Benefits: 360° exposure, unlimited design creativity, high foot traffic
Double-Deck Booths
A double-deck or two-story booth adds an elevated level to increase your space without expanding the footprint.
- Sizes: 20x20 and above
- Benefits: Private meeting rooms, VIP floors, enhanced presence
Trade Show Booth Sizes
Selecting the right booth size depends on your brand objectives, team size, budget, and the type of experience you want visitors to have.
Most Common Booth Sizes
- 10x10 Booth: Perfect for small brands or single-product showcases. Compact, affordable, and easy to manage.
- 10x20 Booth: Ideal for growing brands needing more display area and demo space.
- 10x30 Booth: A larger linear footprint for expanded product lines, graphics, and storage.
- 20x20 Booth (Island): Enables custom design freedom: hanging signs, lounge areas, product zones.
- 20x30 / 30x30 Booths: Suitable for experiential marketing, interactive installations, and multi-level branding.
- 40x40+ Booths: Ultimate presence for enterprise brands seeking a commanding floor impact.
Which Booth Type Is Right for You?
Choosing a trade show booth depends on:
- Your event goals (brand awareness, product launch, lead generation)
- The size of your team and traffic expectations
- The complexity of demos or product displays
- Whether you prefer rentals or custom builds
- Your budget and long-term exhibiting plans
At Connect Exhibit, we guide you through every step—design, build, rental options, graphics, installation, and on-site support—to ensure your booth reflects your brand perfectly.
Why Connect Exhibit?
- Custom booth design tailored to your goals
- Premium booth rental options for all sizes
- Innovative layouts and immersive experiences
- Complete turnkey service from concept to dismantle
- Trusted by brands across the USA and worldwide
Find Your Ideal Trade Show Booth Today
Whether you're looking for a compact 10x10 booth or a show-stopping 40x40 island exhibit, Connect Exhibit offers solutions that elevate your presence and engage your audience. Let’s build a booth that tells your story with impact.